Hello Eddy Anemian, please stay

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2014 H&M’s Design Award winner is Eddy Anemian and his designs are floral, sensual and very, very beautiful. The range is inspired by Tilda Swinton’s character in Luca Guadagnino’s film I Am Love, as well as the French painter, Ingres.

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I can’t say I understand the title of this collection – ‘They Can Cut All Flowers, They Cannot Keep Spring From Coming’ – but I definitely love how he used lengthy strips of upholstery fabrics which were re-imagined and sewn together to create shapes we recognise.

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Speaking of the collection, Anemian said: “I like the idea of sensuality, and perhaps even glamour. I wouldn’t object to that description. But I don’t want any nudity. Rather, I tend to cover the body, and I just wanted to play with proportion – the idea of lots of patterns, or cutting jackets with really high collars that make you carry your head in an aristocratic way.”

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The collection is gong to be sold online on H&M and in some select stores at the end of October. While I know what I want (hello maxi skirt which will be too long for me) I am looking forward to seeing each and every piece separately before they go on sale.

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