Nike’s Unlimited You campaign has been running throughout the Summer of Sport and the aim is to get people to reach and then break their own limits. I love this ethos and the fact that they use real athletes to help promote it. Unlimited You has already set Amsterdam aflame and over the weekend it took over London. There were two options you could choose: a Kobox class followed by a Nike Run Club run or a Barry’s Dirty Thirty treadmill session followed by a Nike Training Club workout. I went for the latter and to say that I was excited was an understatement!
The all immersive fitness event was running from the Friday to the Sunday and the session I booked was for the Sunday. This meant that I had two days of watching and seeing other people’s Instagram photos and stories of Unlimited You without being able to join in. It also meant that I had a lot longer to regret my choice of Barry’s; would my knees survive, did I really want to do sprinting on a Sunday morning? I also hadn’t ever done a Kobox session and wanted to try it.
Unlimited You was taking place in Brick Lane and the session I chose started at 8.30am. Of course I was early and I could feel myself regretting the decision to be there. So what if the high-intensity training experience was set against a light installation designed by Artisan with a bespoke soundtrack composed by Hot Chip duo Alexis Taylor and Joe Goddard performed by a live orchestra? Light installation? Orchestra? Whatever. All I wanted was sleep.
Then I walked in and the full meaning of the words started to hit me. The excitement and anticipation started to build. The space to sign in and register was massive. The walls had posters of athletes being amazing and the lighting was very, very cool. Upon registration I was given a crate with the shoes I would have a chance to try as well as a t-shirt and a little pouch to keep my phone. By now there was no way I was going to miss this.
Unlimited You was about to begin and I was ready-ish. I didn’t change to Kobox but was still worried about my knees. All of us doing Barry’s Dirty Thirty were led out of the reception room after those who chose the Kobox workout. In a darkened corridor there was a warm up with giggles and air punching and shouting and it set the tone for Unlimited You perfectly. It also made it so clear to me that Varry’s was the right choice. Barry’s Bootcamp specialises in treadmill interval training where the aim is to build speed and push yourself. And as the ethos of Unlimited You was to break your own limits when I got on that treadmill and Ania Lahiri told us to turn it on I was determined to give everything to the treadmill and push myself as hard as I could. She is an excellent trainer and made it so clear that this session was about you and you alone. Compete with yourself, better yourself. Her words gave me permission to listen to my body if my knees started to hurt but also permission to push myself as much as I could.
I wanted to give the treadmill everything I had and while I struggled I know I did. From the three speeds (beginner, intermediate, and advanced) I generally stuck with beginner and tried intermediate when I could. I had the wonderful Becca next to me pushing and encouraging me the whole way through and it was thanks to her, to Ania, the incredible lighting and soundtrack, and my own determination to not stop that I was able to finish the Dirty Thirty knowing I had given it my all and feeling like a boss.
Nike Training Club
A change of shoes later we were led out of the Barry’s room and into another where it was time for the Nike Training Club NTC workout. This was what I had been really looking forward to. I love HIIT workouts and the Nike Trainers and Master Trainers are some of my favourite exercise-y people. In my session there was Positive Mental Attitude himself, Faisal and epic badass herself Sonja. They along with Nike pacers and trainers led us through the most epic and memorable HITT session ever.
Broken into sections which included Warm Up, Mobility, Balance, and Recovery we punched, squatted, and burped our way through the session. More than this though, we also danced. They created an amazing party atmosphere were dancing was encouraged. The soundtrack and orchestra were amazing as were the lights. I worked hard, sweated A LOT and didn’t want the session to end.
Unlimited You was electric during that Nike Training Club HIIT session and I felt so motivated to work harder, to push myself more, and to break my own limits. I don’t think anyone is surprised when I say I loved it. It was a brilliant idea brilliantly executed and thoroughly enjoyed.
So Nike, thank you very much for this – same time next week?