Photo 1

Angles and lighting because my stomach is wibbley and wobbley and I love it.

It’s not often that the advertising world has moved on from shaming women’s bodies while the fitness industry hasn’t. Ever since the Protein World debacle (I am sure they still think it was good publicity…they are stupid) and the fact that the new Mayor of London has now banned shaming body adverts from TFL it feels as if change is in the air. Then you pick up a fitness magazine or scroll though Instagram and you realise that it really isn’t. So Kayla Itsinis, I am asking you to please change the name of your Bikini Body Guides to something else.   View Full Post